Sales representatives, personal selling, as well as the company's participation in various fairs, conferences and other events. Innovative in marketing With the dynamic development of the market and the growing popularity of the Internet, new tools for marketing communication began to appear. Since then, online communication channels have been constantly improved and streamlined. New ones are constantly being created, even better than the previous ones and offering new functions. Today's market offers many opportunities for entrepreneurs.

Those who know how to use them have a better chance of achieving business goals and market success. The online marketing communication tool includes: corporate websites, company blogs, brand profiles in social media, newsletters, email marketing, online banner photo editor ads , word of mouth marketing. Effective marketing communication tools also include all modern public relations activities, carried out primarily via the Internet.




The most popular marketing communication tools After the "Marketing Progress" conference prepared by the Mind Progress Group, a report presenting the results of research on the use of individual tools in the marketing communication process was presented. Among other things, the respondents had to answer the question which tools they use most often in their marketing activities. The website received the most votes. Nearly 94% of respondents admitted that they run their own website, which they use in their extensive marketing activities.