Aon the inside. Write conversational email copy thats formatted for readability. End every email on a high note so that they look forward to your email the next day. Talia Wolf is a conversion optimization expert whos created a fiveday email course on conversion marketing. Straight off the copy highlights marketers struggles and how the course is going to help them overcome each one. Am I sold YES. Landing page promoting Talia Wolfs email course lead magnet Source Next when I signed up I received a welcome email that hyped me up to learn everything theyre itching to teach. Overall the course itself was brilliant and packed with.


practical advice. And every email built excitement for whats to follow the next day. The best Saudi Arabia Email List part yet  for another free masterclass. So you see this is how you build your credibility. Deliver a course that teaches and keeps your audience hooked for more. Lead magnet idea Case study Through case studies you can demonstrate how you helped your customers. Theyre particularly interesting for your qualified prospects as they discover how someone just like them was able to solve their problems using your products and services. As such they make solid social proof and for that reason are popular among of BB marketers.




How to write a compelling case study Focus on your customer and write your success story from their point of view. Itll lend a more authentic tone to your claim and be more relatable for your prospects. Theyll also be able to see themselves benefit from choosing you. Steps before writing the case study Shortlist clients whove had phenomenal success with your solutions. Think of interviewing those who arent your typical clientele. Ask for formal permission to write the case study. Once agreed upon send a questionnaire to get the juicy bits out of them Their struggles Products they tried but didnt help When and why they chose.