A.S. Watson Group Establish a new generation group to promote Promote happiness On the occasion of celebrating the 180th anniversary with a global smile campaign. Bangkok , 14 October 2020 - AS Watson Group , a group of health retail stores. The world's largest beauty and image company launches the " Global Smile Campaign" to celebrate the 180th anniversary of A.S. Watson Group's business operations in 2018 . .2021 The heart of this campaign is " Smile inside out " or " Smile from the heart " which is intended to create smiles for customers , which is the operating principle used. Since the beginning of the business The campaign will take place at more than 15,800 stores across 12 A.S. Watson Group brands distributed in 26 markets worldwide. Happiness or good mental health is very important. 2020 was a year of challenges. This campaign has the objective To create a culture of happiness around the world, promoting Encourage customers and co-workers to think positively and raise awareness of health.



Mental health and well-being Malina Ngai, Group Head of Email Data Managing Director of A.S. Watson Group and Chairman of the Executive Committee A.S. Watson (Asia and Europe) commented that “The health and well-being of customers Our co-workers and communities It remains an important issue for A.S. Watson. COVID-19 has made physical and mental health a priority. The most important thing for everyone in this world is to maintain social distance. and various lockdown measures Definitely creates an emotional impact on a person, and we see that Mental health is a bigger issue. Smile inside out will help support that. We are committed to good mental health and we want to provide a culture of happiness for our friends. with our co-workers and customers This campaign was chosen as A global initiative to start Celebrating 180 years of business operations of A.S. Watson. This is because everything We do it because we set it up. We are committed to giving smiles to our customers.” “We are promoting and supporting the Global smile campaign around the world by creating a group of 13 young people within the company to be our representatives. Chief Smile Officer, they are on the youth committee.




new person with responsibility for society and our global environment ( Global Millennials CSR Committee) and these new generations Set the mission to create thousands of smiles Millions of smiles on the faces of the gamblers our work and our customers.” We have been bringing smiles to our customers for 180 years. AS Watson Group is one of the leading retail chains. of health and beauty shops that have been in business for a long time one of the world's longest-standing We started our business as a It's just a small pharmacy. which gives free medicine to those who need it The spirit of supporting and helping people and making others smile also remains with the business until the present Our intention and love What we have for customers remains the same. Changed over a period of 180 years “ Smile inside out ” is the launch of “ Billion smile club ” which is an ad hoc group from M illennials CSR Committee. This club will campaign and support the issue. of happiness within you Organizing and campaigning around the world through online social media Kristy Yang, one of Smile's executive officers, commented, “ Our Millennials CSR Committee strives to meet the needs of customers' needs in the context of the new way of life. We believe that this campaign is a factor It's important to add smiles to your child. our customers sustainably In this rapidly changing world, happiness or good mental health is As important as good physical health and our brands around the world will help Help create positive thoughts.